“In modernizing its content.women’s media often failed to extend the same progressive values to its own employees,” she wrote. In a 2020 piece for Vox, Rebecca Jennings wrote about women’s media being called out for not living their stated values. There was also a racial reckoning in women’s media-and media at large-that forced editors to resign and chipped away at the sheen that once shielded these so-called feminist websites from criticism.
Books like Andrea Bartz’s The Herd and Leigh Stein’s Self Care, both released in 2020, explored how feminism has been rebranded to market and sell merchandise. But by 2020, women’s media is once again beginning to lose its footing. Though women’s media didn’t flip entirely-there was still money to make and rules to follow-there was a noticeable shift: Teen Vogue “got woke” and became the “voice of the revolution.” The girlboss began to call herself a “ nasty woman.” Magazines that once carefully tiptoed around political content positioned themselves as confident sources for credible and authentic political reporting. Gabrielle Korn, author of Everybody (Else) Is Perfect: How I Survived Hypocrisy, Beauty, Clicks, and Likes (Photo credit: Lauren Perlstein)Īfter Donald Trump was elected, the tide began to turn in women’s media.
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